The Power Point, LLC services
Marketing, Communications & Public Relations
Integrated marketing, communications, public relations, research, and audience engagement.
The Power Point, LLC helps organizations plan and execute marketing, communications, and public-relations programs around a clear audience and measurable objective. Services can span strategy, research, messaging, media relations, campaigns, digital channels, stakeholder engagement, and creative production.
Services built around the work
Marketing and public relations work best when message, audience, channel, creative, and measurement are aligned. We help clients build that alignment, then coordinate the content and delivery systems required to reach the intended market, stakeholder group, or public audience.
Core capabilities
Engagements are structured around the client's objective and can combine multiple disciplines when the work requires it.
Marketing strategy and campaign planning
Available as part of a tailored marketing, communications & public relations engagement.
Public relations and media outreach
Available as part of a tailored marketing, communications & public relations engagement.
Brand messaging and communications strategy
Available as part of a tailored marketing, communications & public relations engagement.
Digital marketing and audience engagement
Available as part of a tailored marketing, communications & public relations engagement.
Public affairs and stakeholder communications
Available as part of a tailored marketing, communications & public relations engagement.
Marketing research, public opinion, and measurement
Available as part of a tailored marketing, communications & public relations engagement.
How an engagement can work
Define the audience, communication objective, and desired action
Define the audience, communication objective, and desired action.
Use research and stakeholder insight to shape message and channel strategy
Use research and stakeholder insight to shape message and channel strategy.
Produce and deploy coordinated communications and creative assets
Produce and deploy coordinated communications and creative assets.
Measure response, capture lessons, and refine the program
Measure response, capture lessons, and refine the program.
NAICS codes
Capability mapping supplied by The Power Point, LLCUse the code that best matches the principal purpose of the specific procurement or statement of work.
Questions about marketing, communications & public relations
Can marketing and public relations be combined in one engagement?
Yes. Integrated scopes can combine strategy, research, messaging, media relations, digital marketing, stakeholder communications, and creative production.
Do you offer marketing research and public-opinion work?
Yes. The supplied NAICS mapping includes 541910 for Marketing Research and Public Opinion Polling within this capability area.
Can you support public-sector communications?
Yes. Services can be structured around public information, stakeholder engagement, outreach, program communications, and related creative or digital deliverables.
Related services
Complex requirements often cross service categories. These related capabilities may be useful when defining a broader scope.